Monkey Shoulder has announced internationally acclaimed South African DJ and producer Shimza as its official DJ Ambassador for Afro House and Afro Tech, marking a partnership that celebrates creativity, culture and living in the moment.
The collaboration brings together one of the world’s most recognisable whisky brands and an artist who has played a pivotal role in taking South African electronic music to global audiences. Through the partnership, Shimza will appear at a series of Monkey Shoulder experiences across Johannesburg, Cape Town and KwaZulu-Natal, connecting music lovers through the shared energy of Afro House, Afro Tech and the brand’s signature “Nothing Beats Now” philosophy.
Shimza
At its core, the partnership reflects a shared commitment to authenticity and originality. Shimza has built an international reputation by remaining true to his roots while pushing the boundaries of Afro House and Afro Tech. From local dance floors to some of the world’s most prestigious stages, he has championed a distinctly South African sound while continuing to shape the culture that inspired his journey.
Monkey Shoulder has followed a similarly unconventional path. Crafted from a blend of three single malts, the whisky brand has long embraced creativity, individuality and self-expression. Rather than following tradition for tradition’s sake, it has carved out a unique space within music, art and contemporary culture.
Monkey Shoulder
Together, the partnership feels like a natural fit. Both Shimza and Monkey Shoulder share a global outlook grounded in South African influence, proving that innovation often comes from those willing to challenge expectations and create their own lane.
The collaboration will also place a spotlight on Orange Hour, Monkey Shoulder’s signature social moment that encourages people to embrace the present, celebrate connection and enjoy experiences that bring communities together. Through live performances, cultural experiences and music-driven events, the partnership aims to create memorable moments that embody the spirit of living in the now.
As Afro House and Afro Tech continue to gain international recognition, artists such as Shimza remain at the forefront of the movement, introducing new audiences to the depth, rhythm and innovation that define the genres. His appointment signals Monkey Shoulder’s ongoing investment in the sounds and creators shaping contemporary culture.
For Shimza, the partnership represents more than a brand collaboration. It celebrates a shared belief in creativity, self-expression and the power of music to connect people across borders.
By joining forces, Monkey Shoulder and Shimza are creating a platform that honours South African talent while encouraging audiences to embrace the moment, turn up the music and remember that sometimes, nothing really does beat now.
