Mars Petcare launches Buy One, Feed One campaign to help ease feeding challenges for abandoned pets
Across South Africa we have seen an influx of surrendered pets
A number of animal rescue organisations across South Africa have seen an influx of surrendered pets. This was as a result of the Covid-19 pandemic. Mars Petcare has launched a campaign called Buy One, Feed One. This is an effort to alleviate the pressure that the increased need has placed on shelters. For every PEDIGREE® or WHISKAS® product purchased, a meal will be donated to a furry friend in need.
The Animal Welfare Society of South Africa (AWSSA) reported a 100% increase in the rate of surrendered cats and kittens
The pandemic has placed a serious financial burden on South Africans, resulting in many needing to surrender their pets. The Animal Welfare Society of South Africa (AWSSA) reported a 100% increase in the rate of surrendered cats and kittens between October and November 2021 while the rate of surrendered dogs and puppies increased by 23% in October, with a further spike of 55% in November 2021.
Mars Petcare also asks South Africans who are able, to consider adopting a pet
The MARS Petcare Buy One, Feed One campaign will take place in April and May 2022. They run across all product ranges at leading supermarkets and retailers countrywide. Mars Petcare would like to encourage all pet parents to support by purchasing PEDIGREE® or WHISKAS® products to feed not only their fur babies but also a friend in need. Where possible, Mars Petcare also asks South Africans who are able, to consider adopting a pet to help the overburdened sanctuaries that they will be supporting through the Buy One, Feed One campaign. These include the Woodrock Animal Rescue, Soweto Animals Rescue and Advisory Centre and Domestic Animal Rescue Group (DARG).
“We have seen the number of abandoned pets increase over the last two years and understanding the additional layer of stress that this has placed on the sanctuaries, we would like to play our part in supporting them through our Buy One, Feed One campaign,” says Andy Wright, Marketing Director at Mars Petcare.
Mars Petcare forms part of a global company, Mars, Incorporated, a family-owned business with more than a century of history making diverse products and offering services for people and the pets people love, with almost 100,000 associates across 130 countries. Mars Petcare is dedicated to one purpose: A BETTER WORLD FOR PETS.
For more information visit www.mars.co.za
