As the world eagerly anticipates the arrival of Season 3 of the critically acclaimed HBO® Original Series The White Lotus, H&M has excitingly announced a stunning new womenswear collection that not only embodies the sun-soaked glamour of luxury resort vacations but also captures the essence of summer elegance. In collaboration with Warner Bros. Discovery Global Consumer Products and costume designer Alex Bovaird, this collection promises to transport fashion lovers into a realm of aspirational style and cinematic escapism. Launching on the 20 February 2025, it will be available in South Africa exclusively through Superbalist, ensuring that local fashion enthusiasts can indulge in this lavish experience.
H&M Vibrant Resort-Inspired Designs
This resort-themed capsule collection is a vibrant celebration of colour, dynamic prints, and high-octane silhouettes, all inspired by the meticulously curated wardrobes of the show’s characters. Designed for both languid poolside lounging and unforgettable nights out, each piece is crafted to be layered and adapted, making it the perfect addition to any summer getaway.
H&M Whimsical and Playful Fabrics
The collection radiates positivity with its infectious colour palette and voluminous silhouettes. Soft, translucent fabrics adorned with whimsical ruffles dance in the summer breeze, while crochet and floral open-work designs feature romantic lotus flower prints and playful elephants, evoking the lush settings synonymous with The White Lotus.
Versatile H&M Summer Essentials
Ann-Sofie Johansson, Creative Advisor at H&M, highlights the collection’s essence: “To do a The White Lotus collection is to tap into a real cultural moment. It also meant we could create a glamorous and dreamy resort collection. I believe that as a person, you are more daring on vacation; you can have a different persona, and you communicate that in the way you dress. There’s that versatility, too, so you can pack light. It works for the beach, but you can easily style it for the evening if you want to. It’s the perfect summer vacation wardrobe.”
Iconic Pieces for Every Occasion
From youthful 1960s-inspired babydoll dresses and boho crochet to romantic long dresses and chic cover-ups, there’s a style for every occasion and mood. Standout pieces include a flowing burgundy dress with rippling ruffles, a voluminous printed orange kaftan, and a striking black-and-white halter-neck dress with a flounced hem. For those seeking a bolder statement, skin-baring silhouettes such as a long evening dress with daring cut-outs and sleek swimwear with plunging necklines are sure to impress.
Accessories That Enhance the Vibe
To complete the vacation vibe, the collection features an array of accessories that enhance the overall aesthetic. Woven hats, tote bags, and gold-toned beaded necklaces with shell pendants evoke the charm of local treasures, while stylish sunglasses and slides perfect the high-summer look.
A Collaboration Rooted in Boldness
Costume designer Alex Bovaird shared her enthusiasm for the collaboration, stating, “I loved working with the team at H&M on the designs for the collection. We always have this little catchphrase on the show: ‘Nothing’s too much for The White Lotus!’. I’m drawn to bold patterns and sumptuous, billowing pieces. The collection can be worn all day — something you could throw on for breakfast or the pool, or dress up with jewellery for dinner. There’s something for everyone, incorporating the jungle, the iconic bright white lotus flower colours, and a touch of gold and glitz that signifies a stylish and luxurious resort vacation.”
Available Soon: Don’t Miss Out!
Fashion enthusiasts and fans of the series alike will not want to miss the chance to indulge in this dreamy collection. The H&M HBO® Original Series The White Lotus collection will be available in South Africa exclusively from Superbalist starting 20 February 2025.
Whether you’re planning a sun-soaked escape or simply looking to elevate your summer wardrobe, this collection promises to bring the essence of The White Lotus directly to your closet.
