Beauty University by L’Oréal South Africa is a special day for beauty lovers to learn and connect with their favourite brands. Taking place on Saturday, 28 June 2025 in Johannesburg, the event offers direct access to experts and the latest innovations. It’s an opportunity to experience beauty up close and feel inspired.
With around 2,000 beauty lovers and influencers expected to attend, Beauty University by L’Oréal South Africa offers an exclusive opportunity. Attendees will get access to new products, expert tips, and brand experiences from L’Oréal Paris, Garnier, Maybelline, and Dark & Lovely.
At Beauty University by L’Oréal South Africa, attendees will have the opportunity to:
- Connect with Experts: Learn directly from specialists about how L’Oréal’s products work and their benefits.
- Join Masterclasses: Get hands-on experience learning new beauty skills, picking up pro tips, and discovering the latest trends.
- Be the First to Know: Enjoy exclusive previews of new product launches, personalised advice, and fun interactive demos.
- Dive into the Brands: explore L’Oréal Paris, Garnier, Maybelline, and Dark & Lovely, made for South African beauty.
How attendees could secure their tickets
To enter, tickets to Beauty University were available through a fun and easy process. Selected products had to be bought and proof of purchase sent via WhatsApp. Entries were open until 16 June 2025.
Participating brands and required purchases
- Garnier: Buy one Garnier Even & Matte Vitamin C Booster Serum 30ml, any Garnier Mineral Anti-perspirant Roll-on 50ml and a Garnier Super UV Invisible Serum Sunscreen SPF50+ 30ml.
- Dark & Lovely: Purchase both the Dark and Lovely Pro-Renew Hair Serum 50ml and the Dark and Lovely Pro-Renew Hair Oil 100ml.
- Maybelline: Buy one Maybelline Superstay 30H Lumi-Matte Foundation and one Maybelline Superstay Vinyl Ink Lipstick.
- L’Oréal Paris: Purchase any two of the following: L’Oréal Paris Glycolic Bright Instant Glowing Face Serum 30ml, any L’Oréal Paris Telescopic Mascara, or L’Oréal Paris Elvive Hyaluron Plump Replumping Serum Spray 150ml.
For more information and to read the terms and conditions, please visit the L’Oréal Beauty University website.
