Travis Scott has officially teamed up with Oakley after years of rocking the brand on stage during his record-breaking Circus Maximus tour. Together, they’ll re-imagine eyewear, apparel, and more.
Travis Scott x Oakley: Blending style, innovation, and legacy
Oakley has named Travis Scott their first Chief Visionary, starting a multi-year partnership to reshape the brand’s creative direction. He and his Cactus Jack team will work closely with Oakley to push design, innovation, and culture to new heights.
Travis Scott has been key to Oakley’s comeback, blending the brand’s famous eyewear and logo into his unique, edgy tour style. This creative connection has brought fresh attention to Oakley, placing it right where fashion, music, and innovation meet. His new role as Chief Visionary marks an exciting chapter in Oakley’s 50-year story of turning bold ideas into reality.
“Today marks a bold new chapter in Oakley’s history as we proudly welcome Travis Scott as our Chief Visionary–a title that speaks to creativity, belief, and purpose, to forge something that’s not only different–it’s defining,” said Caio Amato, Global President of Oakley.
Travis Scott and his Cactus Jack team will collaborate with Oakley to create innovative campaigns and reimagine classic Oakley styles. Some designs will feature pieces Travis loves to wear on stage, mixing the brand’s heritage with a modern, street-wear vibe.
What to know about the collaboration
This partnership will also bring entirely new eyewear and clothing styles, shaped by the fresh and bold vision of the Cactus Jack team. Moreover, this partnership will bring new eyewear and clothing styles, shaped by the fresh and bold vision of the Cactus Jack team.
“I’m inspired by what people think can’t be done. It’s about pushing culture and reworking ideas to see how far they can go,” said Travis Scott, Oakley Chief Visionary. “Oakley’s design game is next level, and I had to be part of that. We’re building something that blends legacy with the future – this is just the beginning.”
To celebrate the start of the partnership, Travis Scott has released three Day Zero items on shop.travisscott.com. The limited drop, inspired by vintage sun-glass shops, includes a poster pack and two clothing pieces, offering a first look at the collaboration.
