Nederburg, one of South Africa’s most awarded wineries, is embarking on an exciting new global adventure, unveiling a fresh look.
Insights from Paarl Winery’s Brand Manager Nipho Shongwe
“Whether you’re exploring your backyard or dreaming of distant shores, our new-look Nederburg wants you to take your place at the table. We’re extending an open invitation to gather, dream, and taste.”
“Whether it’s a sunset picnic in Cape Town, a rooftop toast in London, or dinner with friends in Hong Kong – there’s always a table with Nederburg at its centre. And we’re telling wine lovers: It’s Yours to Explore.”
“All it takes is a little imagination and the willingness to venture out, from your own backyard to the wider world out there or online, whatever your pocket and circumstances allow”.
Nederburg’s refresh: Adventure, Connection, and New Beginning
In 2023, Heineken Beverages welcomed Nederburg, a cherished winery with roots dating back to 1791, and is now giving this beloved Paarl brand a fresh look.
“We’re making wine fun, flexible, welcoming and inviting. There are no rules or constraints apart from responsible enjoyment – that’s non-negotiable. We encourage you to take Nederburg where you are or where you want to be, with your people. The message is simple but enticing: ‘There is a table waiting for you in places you can’t even imagine.’”
To bring this idea to life, the brand has introduced a special red cloth for retail, on-consumption, and digital activations. “It’s a springboard for consumers to each tell their own table story in their own way. See it as a starting point for wine lovers to put their real, digital or imagined table, with their people, in the destination they love, with Nederburg taking pride of place”.
Where history inspires adventure
The brand is teaming up with travel influencers to inspire wine lovers to add colour, energy, and adventure to their journeys.
The signature red cloth is filled with icons that celebrate Nederburg’s 200-year story and connect with everyone. Hot air balloons and aeroplanes reflect its adventurous spirit, while anchors signify its roots and commitment to quality. Crowns highlight its award-winning legacy, and the sun and bees add warmth, life, and a reminder of sustainability.
Look out for the new labels, still distinctly Nederburg but now with a friendlier feel and that signature vibrant red.
Baronne red blend leads the way with the fresh new look, and South Africans open a bottle every 25 seconds. The rest of the range comes next, rolling out in style. Plus, the travel-inspired red cloth appears in retail and online competitions, offering an incredible R100,000 luxury getaway.
Visit www.nederburg.com for all the details.
