RoseFest 2025, held this Women’s Month, saw Sunglass Hut partner with long time brand ambassador Shekhinah to bring her annual celebration to life, a vibrant showcase of music, style, and the powerful stories of women claiming their space.
RoseFest 2025, set against a backdrop of bold performances and heartfelt moments, unfolded as a stage for confidence and self-expression. The atmosphere blended sound and style, with sunglasses as part of your signature.
Sunglass Hut honoured each artist with customised sunglasses and matching engraved cases. More than just a gift, each pair symbolised the confidence and style these artists embody, both on and off stage.
“For me, ‘Owning Your Moment’ is about standing fully in who I am – feeling seen, heard, and unapologetic about the space I take up. Sunglass Hut has been the perfect partner in that journey, giving me the confidence to show up boldly and shine in every room I walk into.” – Shekinah
The line up featured the following artists:
- Elaine
- Zoe Modiga
- Lia Butler
- Zee Nxumalo
- Pabi Cooper
- Filah Lah Lah
- Rarri
- K MAT
- Chipego
- Lord Kez
- Pona & Nkuley
- Shekhinah herself.
Each artist was celebrated for their talent and the journeys that brought them here. As performances ended, they shared what “Owning Your Moment” means, a theme that resonated beyond the stage.
Reflections from the RoseFest performers
“Owning your moment means to show up as your boldest, your most authentic and your most unique, courageous, powerful, sexy and most stylish self.”- Lord Kez
“To own your moment means fully embracing where you are, who you are, and how you feel. For me, it was soaking in the sun at this year’s RoseFest ,somewhere between the good music, my Ray-Bans, and a deep sense of divine femininity, I realised some joys are worth keeping forever.” – Zoe Modiga
“Owning my moment means being myself, accepting myself, and having the courage to present who I am to the world — all while rocking my Oakleys and being okay with any outcome because I’m content.” – Filah lah lah
“This is more than eyewear, it’s about visibility, style, and confidence,” said Earl Kopaledi, Head of Marketing at Sunglass Hut “We’re proud to continue supporting voices like Shekhinah’s and to amplify the next generation of talent with a lens of individuality.”
To discover the Owning Your Moment collection, visit Sunglass Hut.
