Heineken 0.0 turned the South African ‘F1 THE MOVIE’ premiere into more than just a green carpet moment, bringing friends, fans, and familiar faces together to prove you do not need alcohol to enjoy a good story and great company.
Heineken 0.0: A celebration of F1 and cinema
From racetrack thrills to the magic of the big screen, Heineken 0.0 stole the show at IMAX Mall of Africa, seamlessly blending the excitement of Formula 1 with the elegance of cinema, all while sharing a modern, inclusive message: choosing moderation needs no excuse.
The premiere was hosted by popular F1 fan and radio presenter Anele Mdoda and welcomed well-known South African figures like Girlie Lukhele, Khuli Chana, Bonko and Lesego Khoza, Zakes Bantwini, Karabo Didi, and others.
Driving a dynamic collaboration
Apple Original Films named Heineken 0.0 an official global partner of ‘F1 The Movie’ and brought the collaboration to life through a new campaign directed by the film’s director and producer, Joseph Kosinski, featuring stars Brad Pitt and Damson Idris. Heineken 0.0 appears directly in the film, reinforcing its natural place in the world of Formula 1, a world the brand has partnered with since 2016.
“As a brand, we’ve always believed culture has the power to shape behaviour. Tonight’s premiere is proof of that,” said Warrick Wyngaard, Marketing Communication Manager for Heineken South Africa. “This film brings together emotion, adrenaline, and culture. The same ingredients make Heineken 0.0 such a natural fit. We’re leading the conversation around moderation in a way that feels aspirational, modern, and completely in step with how people are choosing to live and socialise today.”
Since ‘F1 The movie’ launched nationwide on 27 June, Wyngaard said Heineken 0.0 has been leading the conversation around changing drinking habits as people rethink how they socialise.
“Lifestyles are changing, and drinking habits are too. More people are choosing low and no-alcohol options for a night, for a lifestyle shift, or just because. We’re adapting to give people the freedom to choose what suits them best,’ continues Wyngaard.
For Wyngaard, the premiere wasn’t just a first look at F1® THE MOVIE, it was a bold expression of where culture is headed. “It was a proud moment to be there as Heineken® 0.0, and to have the backing from the global brand team as well as many local celebs and media personalities. This really showcased the incredible transformation in societal views we are witnessing.”
F1 fans and film lovers alike can now enjoy this movie at their favourite cinemas nationwide.
