In an exciting fusion of talent and technology, Trace, Airtel Africa, and Sony Music Africa have united to unveil “Smarta with Data,” a vibrant new single paired with a visually stunning music video that is sure to captivate audiences. This collaboration spotlights three of Africa’s most celebrated music icons: Fally Ipupa from the Democratic Republic of Congo, Nigerian sensation Simi, and Tanzanian superstar Diamond Platnumz, each bringing their unique flavour to this innovative project. Another key point to note is together, they create a musical experience that celebrates their rich cultural backgrounds while highlighting the power of connectivity and creativity in today’s digital age. Get ready to enjoy a track that is set to dominate playlists across the continent and beyond!
“Smarta with Data” Audio
Fally Ipupa, Simi, and Diamond Platnumz have a combined following of nearly 80 million fans on social media and 3.5 million monthly listeners on Spotify.
The track “Smarta With Data” features a unifying chorus, a harmonious blend of Lingala, Swahili, French, and Nigerian Pidgin. This vibrant Afropop song is more than just music—it’s a call for solidarity, peace, and unity among all African nations, celebrating the continent’s linguistic and cultural diversity. Its energetic rhythm and uplifting lyrics instantly captivate listeners.
The track launches with a wealth of exclusive content produced during the recording in Paris. The official music video, behind-the-scenes footage, and messages from the artists to their fans are already available on all streaming platforms, Trace TV and radio channels, and YouTube.
Fally Ipupa, Simi, and Diamond Platnumz are rallying their fanbase with the support of Trace and Airtel Africa through their media and networks.
In just a few days, millions of fans have already elevated “Smarta with Data” to the status of a must-listen hit of the year.
