The Icon Re-imagined
In October, Schweppes revealed a fresh take on its iconic mixers, featuring a new identity and the high-end Skittle Bottle.
Three new Straight-Drinking flavours—tangerine, pineapple and coconut, and pomegranate—refresh on their own or as cocktail mixers. First revealed at The Luxurious Marble Circus, Schweppes transforms a household name into a lifestyle brand of creativity and refined taste.
Heritage, Re-imagined
J Something and his wife Coco de Fonseca hosted media for an exclusive preview of Schweppes’ vision, featuring Millie Tang and Iain McPherson with bold cocktails and creative cuisine.
The South African leg of the program promises to bring Mzansi flare to the global community. “As an advocacy platform, there will be a toolkit which can be mixed and matched,” says McPherson at the global launch event for Schweppes Pioneers in June this year. “Every market is so different so flexibility for the brand ambassadors to be able to tailor the educational content to their region is so useful.” Follow Schweppes for more exciting updates on this initiative.
Let’s Taco ‘bout our love
J Something and Coco showcased how a brand can turn its core offering into a full lifestyle. Schweppes grounds its brand refresh in heritage while embracing modern culture. The fusion of classic and trend-forward comes alive through the partnership with the De Fonsecas.
In a new post, the Fonseca’s created a take on tacos inspired by the new pineapple and coconut flavoured Schweppes. The couple embodies the brand’s mission, balancing heritage with innovation through their content and personal values.
Brand ambassadors and influencers are now a marketing given, but partnering with those who truly embody brand values is genius. Every part of the Icon Re-imagined roll-out showcases the elevated lifestyle and creativity Schweppes brings to South Africa’s cocktail scene.
