Superstay Matte Ink, the cult-favourite liquid lipstick from Maybelline New York, is back and bolder than ever. The world’s leading makeup brand has refreshed its bestselling formula with a lightweight new pack, an expanded 40-shade lineup, and a striking new “Paint the Town Matte Ink” campaign that showcases South African creativity like never before.
Leading the Superstay Matte Ink campaign is South African artist Ricollin, whose vibrant and moving work challenges the usual. Together with Maybelline, he’s turning the city into a living canvas where beauty, art, and identity come together in a bold new way.
“This collaboration with Maybelline is about colour, confidence, and community,” says Ricollin. “It’s about showing up fully in your shade, your style, and your story — unapologetically.”
Bold colour, all day wear
The reimagined Superstay Matte Ink collection gives you exactly what you have come to expect: long-lasting wear and bold, standout colour. Its smudge-proof and transfer-resistant formula means your lipstick stays put for up to 16 hours without needing a touch-up, even after 1000 touches. With 40 stunning shades to choose from, a lightweight new pack, and a precision tip for perfectly defined lips, it is no wonder that over a million people have made Superstay Matte Ink their must-have lipstick for colour that lasts.
This is more than just a beauty launch it is a celebration of culture. With fun trail stations to explore, a vibrant art mural, a takeover at Nelson Mandela Square, and engaging digital stories, Maybelline is inviting everyone to join in and “Paint the Town Matte Ink.”
