KitKat is redefining indulgence for tastemakers with the launch of its new KitKat Slabs range in South Africa. The range comes in three delicious flavours: Salted Caramel, Hazelnut, and Double Chocolate. The official launch took place on 18 September at Ground the Venue in Muldersdrift, where media and content creators explored the new chocolate slabs through interactive flavour stations and fun, immersive installations.
Chocolate is a firm favourite in South Africa. According to the South African Confectionery Market, over 52 percent of adults enjoyed chocolate in the past month, and chocolate makes up more than half of the country’s confectionery consumption. With per capita chocolate consumption steadily rising, South Africa is one of the leading chocolate markets in Africa. The KitKat Slabs range brings a premium, flavourful chocolate experience that combines taste, texture, and a playful visual twist.
Robin Lesch, Category Marketing Manager for Confectionery at Nestlé ESAR, says: “We developed KitKat Slabs based on what our consumers want. There’s a clear trend towards premium products, especially among younger audiences who enjoy multi-sensory experiences. KitKat Slabs give people a chance to treat themselves, express their personality, and enjoy chocolate in a new way.”
A new way to enjoy chocolate
The KitKat Slabs range combines the brand’s signature crispy wafer with creamy fillings and eye-catching marbled chocolate. Unlike traditional chocolate slabs, these are designed to be shared, savoured, and celebrated as part of everyday moments.
Kina Mkhize, Senior Brand Manager for Nestlé KitKat ESAR, adds: “KitKat Slabs are about rethinking what a chocolate break can be. Life is busy and we often forget to take a moment for ourselves. These slabs remind people to pause, enjoy a treat, and share little moments of joy with friends or family.”
Flavours that stand out
- Salted Caramel – Smooth caramel paired with KitKat wafer and marbled chocolate for the perfect sweet and salty balance
- Hazelnut – Rich, nutty flavour with creamy textures and wafer crunch
- Double Chocolate – Layers of indulgent cocoa for true chocolate lovers
KitKat Slabs are more than chocolate. They are an experience, designed to engage all senses and make chocolate breaks feel special. The bold flavours, creamy textures, and striking appearance make them a must-try in South Africa’s confectionery market.
Where to find KitKat slabs
The new KitKat Slabs range is available at select retailers across South Africa. Whether as a treat for yourself or to share with friends, these slabs bring a playful, indulgent way to enjoy chocolate and make everyday breaks more enjoyable.
