If your Pinterest board is filled with sparkling gowns, romantic lace and outfits worthy of a grand entrance, then H&M‘s latest designer collaboration is one to watch.
Global fashion empire
The fashion giant has announced its partnership with ELIE SAAB, bringing the celebrated designer’s signature elegance to South African shoppers this October. Known for dressing royalty, Hollywood stars and brides around the world, Elie Saab has built a global fashion empire on timeless glamour and meticulous craftsmanship.
The upcoming collection captures everything fans love about the luxury house. Think dazzling embellished dresses, shimmering separates, perfectly tailored suits and accessories designed to elevate any look. Delicate lace, sparkling sequins and the iconic ELIE SAAB monogram feature throughout the collection, creating pieces that feel both modern and unmistakably glamorous.
ELIE SAAB COLLECTION
For those who have admired ELIE SAAB gowns from afar on red carpets and fashion runways, this collaboration offers a chance to bring a little couture-inspired magic into everyday wardrobes.
Ann-Sofie Johansson, H&M’s Creative Advisor and Head of Design Womenswear, describes the collection as “magical, ornate and glamorous” – and from the first look, it certainly appears to deliver on that promise.
Whether you’re searching for the perfect wedding guest dress, a statement festive-season look or simply an excuse to add a touch of sparkle to your wardrobe, this collection may have your name written all over it.
The ELIE SAAB x H&M collection arrives in South Africa on 22 October 2026 and will be available at Sandton City, V&A Waterfront, and online through Superbalist.
Girls, consider this your official warning: the sequins are coming, and they probably won’t stay on the shelves for long.
